Amsterdam : les pubs promouvant les énergies fossiles interdites à partir du 1er mai

Amsterdam becomes the world's first capital to ban fossil fuel ads from public spaces, sparking calls for a nationwide expansion. | Contesto: cronaca

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• Amsterdam : les pubs promouvant les énergies fossiles interdites à partir du 1er mai

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Starting May 1, Amsterdam will become the first capital city in the world to permanently ban advertisements promoting air travel and gasoline or diesel cars in all public spaces. The move, approved by the city council, targets advertising that encourages the use of fossil fuels, which officials cite as the primary driver of climate change. The ban covers billboards, bus shelters, and other municipally owned advertising spaces, marking a significant shift in urban public policy. The decision follows growing pressure from environmental groups and local activists who have long argued that such advertisements contradict the city's climate goals. Amsterdam has set ambitious targets to reduce carbon emissions by 55 percent by 2030 compared to 1990 levels, and to become completely emission-free by 2050. Proponents of the ban say it is a logical step to align public messaging with these objectives, preventing the normalization of high-carbon lifestyles. Supporters of the measure are hailing it as a historic victory and are now pushing for its extension across the Netherlands. "This is a small revolution in advertising," said a spokesperson for the local advocacy group Reclame Fossielvrij, which campaigned for the ban. The group argues that fossil fuel ads, like tobacco ads before them, promote a product that is harmful to public health and the environment, and should be subject to similar restrictions. Critics, however, warn that the ban could set a precedent for government overreach into commercial speech. Some advertising industry representatives have expressed concern that the measure may be too broad, potentially affecting ads for hybrid vehicles or airlines that have made sustainability commitments. City officials have stated that the ban will be reviewed periodically to ensure it remains focused on the most polluting products and services. The ban applies to all publicly owned advertising spaces, including those managed by the city's transport operator, GVB. Private property, such as shop windows and privately owned billboards, is not affected. Nevertheless, the move is expected to have a ripple effect, with other major European cities, including Paris and...

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Categoria: cronaca