Ford EV and tech chief leaving automaker

Ford's top electric vehicle and software executive, a key hire from Apple and Tesla, departs after less than three years. | Contesto: cronaca

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• Ford EV and tech chief leaving automaker

Contesto

Doug Field, the chief advanced technology and embedded systems officer at Ford Motor Company, is leaving the automaker. The departure, confirmed on Tuesday, removes a pivotal figure from the leadership team tasked with steering Ford's transition into software-defined electric vehicles. Field, who joined Ford in September 2021, was responsible for the development of the company's next-generation EV architecture, its embedded software platform, and the digital user experience across all vehicles. Field’s exit marks a significant shakeup for Ford’s ambitious and costly electric vehicle strategy. He was a central architect of the "Ford+" plan, brought in by CEO Jim Farley to inject Silicon Valley speed and software expertise into the 120-year-old industrial giant. His purview included the critical technologies underpinning future models, making his role analogous to that of a chief technology officer for the company's vehicle products. The move comes as Ford navigates a complex market shift, balancing massive investments in new EV plants with evolving consumer demand and intense price competition led by Tesla. Before his tenure at Ford, Field built a formidable reputation in the tech and automotive sectors. He served as senior vice president of engineering at Tesla, where he was instrumental in the development and production ramp of the Model 3, the company's first mass-market vehicle. Prior to Tesla, he held top engineering roles at Apple, working on secretive product development, and had earlier spent years at Ford earlier in his career. This unique hybrid background made him a highly sought-after executive, seen as a bridge between the cultures of Detroit and Silicon Valley. Internally, Field was seen as the driving force behind the creation of a new, dedicated skunkworks team in Irvine, California, focused on developing a low-cost EV platform. This project is considered essential for Ford to compete profitably in the mainstream segments currently dominated by gasoline-powered vehicles. His hands-on leadership style and deep technical expertise were credited with accelerating development cycles and fostering a more innovative engineering culture within the...

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Categoria: cronaca