‘It has your name on it, but I don’t think it’s you’: how AI is impersonating musicians on Spotify

Renowned jazz artist Jason Moran discovers AI-generated music falsely attributed to him on Spotify, highlighting a rapidly escalating crisis for musicians. | Contesto: cronaca

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• ‘It has your name on it, but I don’t think it’s you’: how AI is impersonating musicians on Spotify

Contesto

Last month, Grammy-nominated jazz composer and pianist Jason Moran received a disquieting call from his friend and collaborator, bassist Burniss Earl Travis. Travis had spotted a new record attributed to Moran on the music streaming giant Spotify. His message was stark: "It has your name on it," Travis told him, "but I don't think it's you." The album, which Moran confirmed he did not create, appears to be a product of generative artificial intelligence, marking a sophisticated new front in the long-running battle against streaming fraud. This incident is not an isolated anomaly but a signal of a profound shift. For years, the music industry has grappled with fraudulent streams—bot-driven plays and other schemes designed to game royalty systems. However, the advent of readily accessible generative AI tools has supercharged this problem, enabling bad actors to create convincing audio fabrications and impersonate established artists with alarming ease. The result is a flood of AI-generated content uploaded to streaming platforms, often under stolen or slightly altered artist names, siphoning royalties and confusing fans. The implications for working musicians are severe and multifaceted. For an artist like Moran, whose career is built on a distinctive artistic voice and compositional integrity, the presence of counterfeit work is a direct violation of his creative identity. Beyond the personal insult, such fraud creates marketplace confusion, potentially diluting an artist's brand and misleading listeners. On a practical level, every stream of an AI impersonator's track is a micro-payment diverted from the legitimate artist, impacting already precarious incomes in an era of minuscule per-stream payouts. Spotify and other streaming services now face mounting pressure to address this technological loophole. While platforms have policies against "artificial streaming" and impersonation, the scale and sophistication of AI-generated content present a novel enforcement challenge. Distinguishing between a legitimate independent artist and an AI entity posing as one requires new detection tools and more rigorous vetting processes, especially for uploads using names...

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Categoria: cronaca