Le clonage d’acteurs de cinéma douche l’enthousiasme chinois pour l’IA

Chinese streaming giant iQiYi’s launch of AI-generated actor avatars sparks backlash, even in a nation already accustomed to artificial intelligence in cinema. | Contesto: cronaca

Punti chiave

• Le clonage d’acteurs de cinéma douche l’enthousiasme chinois pour l’IA

Contesto

China’s leading streaming platform iQiYi has unveiled a database of artificial intelligence-generated avatars modeled on real actors, intended for use in future film productions, a move that has unexpectedly cooled public enthusiasm for AI in the country’s film industry. The initiative, which allows filmmakers to license digital replicas of performers without their physical presence on set, was announced as a technical breakthrough, but has instead triggered widespread concern among audiences and industry professionals alike. While iQiYi has not disclosed which actors’ likenesses are included in the database or how consent and compensation are handled, the announcement marks a significant escalation in the use of synthetic media in Chinese entertainment. China has long been a global leader in integrating artificial intelligence into filmmaking, from automated script analysis to deepfake-enhanced visual effects. State-backed studios and private companies alike have promoted AI as a tool to streamline production, reduce costs, and overcome logistical hurdles. Yet the cloning of actors’ digital personas appears to have crossed a line for many, raising questions about artistic integrity, job security, and the boundaries of digital exploitation. Social media platforms in China have seen a surge of critical posts, with some users accusing iQiYi of prioritizing profit over the rights and livelihoods of performers. The backlash is particularly striking given China’s generally favorable stance toward AI adoption. The government has actively encouraged technological innovation in creative industries as part of its broader push for digital supremacy. However, the iQiYi database touches on a sensitive nerve: the fear that actors could be replaced by their own digital twins, performing indefinitely without consent or fair compensation after their initial agreement. This concern resonates beyond China, echoing global debates about AI in Hollywood, where writers and actors have already staged strikes over similar issues. Industry analysts note that the move could have chilling effects on the willingness of Chinese actors to sign contracts with streaming platforms, especially...

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Categoria: cronaca