Meta, Google et TikTok bientôt obligés de payer les médias locaux en Australie

Australia introduces legislation requiring Meta, Google, and TikTok to pay local media for news content or face financial penalties. | Contesto: cronaca

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• Meta, Google et TikTok bientôt obligés de payer les médias locaux en Australie

Contesto

SYDNEY — The Australian government on Tuesday introduced a bill that would force major digital platforms such as Meta, Google, and TikTok to compensate local news organizations for content shared on their services, marking a significant escalation in the global battle over media revenue. The proposed legislation, presented to Parliament, would empower regulators to impose financial penalties on tech giants that fail to reach fair payment agreements with Australian media outlets. The move builds on Australia’s pioneering 2021 News Media Bargaining Code, which first compelled Google and Meta to negotiate with publishers. However, the new bill explicitly adds TikTok to the list of covered platforms and strengthens enforcement mechanisms to prevent companies from bypassing the rules. Under the current code, platforms can avoid mandatory arbitration by striking voluntary deals with media companies. The new bill closes that loophole by requiring all designated platforms to enter into binding negotiations and pay for news content, whether or not they voluntarily agree. Failure to comply could result in fines of up to 10 percent of their Australian revenue for each violation, according to government officials cited in the bill’s explanatory notes. The legislation reflects growing frustration in Canberra over Meta’s recent decision to phase out its news tab on Facebook in Australia, following similar moves in the United States and other markets. Google has also faced criticism for threatening to reduce its search presence in Australia during earlier negotiations. TikTok, which has expanded its news distribution capabilities, is now included for the first time, signaling that regulators view the platform as a significant player in the news ecosystem. Supporters of the bill argue it is essential for sustaining independent journalism in Australia, where local news outlets have struggled with declining advertising revenue and the dominance of global tech firms. The measure has drawn praise from major media organizations, including News Corp Australia and the Australian Broadcasting Corporation, which have long advocated for mandatory payments. Critics, however, warn that...

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Categoria: cronaca