YouTube expands its AI likeness detection technology to celebrities

YouTube deploys AI to help celebrities identify and take down unauthorized deepfake content across its platform. | Contesto: cronaca

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• YouTube expands its AI likeness detection technology to celebrities

Contesto

YouTube has expanded its internal artificial intelligence-powered likeness detection technology to a select group of celebrities and their representatives, the company confirmed. The move provides a formal, proactive mechanism for high-profile individuals to discover and request the removal of content that digitally simulates their face or voice without consent. The rollout, which began this week, marks a significant escalation in the platform's efforts to combat the proliferation of AI-generated impersonations, often referred to as deepfakes. The technology, first tested internally, scans uploaded videos to identify potential unauthorized uses of a participating individual's unique biometric markers. When a match is flagged, an alert is sent to the designated representative of that celebrity. This person or team can then review the content and, if it is deemed a violating impersonation, file a formal privacy removal request through an expedited process. This system shifts the burden of monitoring from the individual to YouTube's algorithms, at least for those granted access to the tool. A YouTube spokesperson stated the initiative is part of a broader commitment to "responsible AI innovation" and protecting user safety. The expansion arrives amid growing legal and cultural anxiety over the misuse of generative AI to create convincing fake videos and audio clips. In recent months, deepfakes of celebrities have been used in fraudulent advertising campaigns, non-consensual intimate imagery, and political disinformation. The entertainment industry, in particular, has lobbied aggressively for such protections, citing threats to professional reputation, copyright, and personal security. The Directors Guild of America and the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) have both highlighted deepfake abuse as a critical issue in recent contract negotiations. YouTube's policy framework for handling AI-generated content is still evolving. Currently, the platform requires creators to label realistic synthetic media, especially for sensitive topics like elections or public health. However, enforcement has been inconsistent, relying...

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Categoria: cronaca